Challenge
The primary challenge in branding 1966 The Mumbai Cafe was to encapsulate the rich, vibrant essence of Mumbai’s street food culture while appealing to a cosmopolitan audience in Bangalore. The cafe needed to differentiate itself in a saturated market where numerous eateries vie for the attention of food lovers. The task was to create a brand identity that not only resonated with the nostalgia of Mumbai’s street food but also embraced modern eat out expectations. This dual appeal had to be communicated effectively to attract a diverse group of customers, from urban professionals seeking a unique fast food experience to locals and tourists looking for authentic regional flavors.
The Creative Path We Took
To address these challenges, the branding strategy for 1966 The Mumbai Cafe was meticulously crafted to strike a balance between tradition and innovation. The logo, featuring clegant, classic typography entwined with ornate, traditional Indian motifs, symbolizes the blending of authenticity with contemporary flair. The deep green color palette was chosen to evoke a sense of richness and freshness, mirroring the lively and organic nature of Mumbai’s street scenes. This visual strategy was complemented by a narrative that positioned the cafe not just as a place to eat, but as a destination to experience the soul of Mumbai through its food. By focusing on authenticity, impeccable hygiene, and a homely ambiance, the brand successfully created a distinctive space in Bangalore’s culinary scene, inviting patrons to ‘rediscover’ and celebrate the street food culture of Maharashtra.
Interesting facts in development
In developing the brand, we employed vintage motifs and contemporary design elements to craft an inviting atmosphere. Each detail was meticulously chosen to reflect the iconic Mumbai spirit.
Results of the project
Consumer Engagement
Post-launch, the cafe saw a significant uptick in customer visits, with patrons praising the immersive experience.
Sales Increase
With the brand design, sales have improved, reflecting the successful integration of the cafe’s story with its visual identity.
Brand Recognition
The unique branding of 1966 has made it a standout in Bengaluru’s competitive cafe scene, attracting both locals and tourists.
Cultural Impact
1966 The Mumbai Cafe has become a cultural hotspot, hangout and gatherings that celebrate culinary spirit of Maharashtrian cuisine