Challenge
Arion Radiotherapy and Oncology Centre (ARC), a forward-thinking healthcare initiative, set out to address a critical challenge—bridging the gap between advanced oncology treatments and accessible care across India.
While equipped with cutting-edge technologies like radiotherapy, PET-CT, immunotherapy, and genetic counselling, ARC needed a brand identity that could communicate both medical precision and compassionate care—not just to patients, but also to partner hospitals, caregivers, and institutional stakeholders.
The challenge was to create a strategic and scalable brand identity that reflects ARC’s medical excellence while appealing to a broad and diverse healthcare ecosystem.
Solution We Crafted
To address this, we embarked on a comprehensive branding and positioning journey for ARC. The new identity draws from the powerful symbolism of radiating energy—representing focused care, healing, and forward momentum.
The logo and design system combine structured precision with human warmth, using calming colors, modern typography, and a clear tone of voice to resonate with both medical professionals and patients alike.
The brand design extends far beyond the logo. We crafted a cohesive visual language that integrates consistently across all touchpoints—hospital environments, partner communications, digital platforms, outreach materials, and beyond.
Interesting facts in development
The ARC brand was shaped by blending the precision of radiotherapy with the emotion of healing—creating a visual identity that balances clinical trust with human warmth.
Results of the project
Patient Engagement
ARC’s new brand identity resonated with patients and caregivers, resulting in stronger engagement and deeper trust.
Brand Visibility
The updated branding significantly improved ARC’s visibility in the healthcare space, establishing it as a leader in precision oncology.
Network Expansion
The brand identity enabled ARC to scale partnerships, connecting more hospitals to its central cancer care hub.
Institutional Trust
The brand repositioning helped strengthen credibility among referring physicians and partner institutions, reinforcing ARC’s clinical leadership.